![]() The first week I had my account, I had 100,000 followers. I saw my old Vine friends at VidCon, so I was able to make collabs with big creators. That was, like, the week I made my account. I caught up with Sean at a TikToker meetup on the Santa Monica Pier in Los Angeles, a favorite filming spot among influencers, where we chatted about how celebrities use TikTok to coincide with global film releases, what it’s like to tell famous people to do silly TikTok dances, and why silly videos perform better. Today, he’s pulling in $10,000 a month from being on TikTok four hours a day. Instead, Sean acts as a consultant for companies and celebs looking to build a presence on TikTok, while also running high-profile accounts like America’s Funniest Home Videos. That’s not where he makes his money, though. One of them is 26-year-old Sean Young, who has nearly a million followers under the username He’d already been big on Vine, the now-defunct six-second video app, and immediately went viral on TikTok with his signature highly produced “prank” videos and collaborations with other famous former Viners. That’s created an opportunity for the people who were already TikTok savants. Meanwhile, TikTok stars were landing lucrative talent deals and topping the music charts. By the fall of 2019, major campaigns from brands like Chipotle, ELF Cosmetics, and MAC became commonplace at the same time as A-listers like Will Smith hopped on board. It was only a matter of time, though, before companies and celebrities wanted in on the potentially more than a billion eyeballs scrolling through the app. ![]() The main perks to being TikTok-famous were high viewership numbers, lots of likes, and maybe sometimes getting recognized in public. Brands hadn’t really begun to descend en masse, and the home feed was mostly free of anything hashtagged #ad. Six months ago, very few people were making real money on TikTok, the video app and social network du jour for young creators and aspiring influencers.
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